Win a luxury white or grey bed linen bundle from This Is Linen and stay cosy all year round! 

This Is Linen is a collection of duvet covers, pillowcases and sheets, in Cotswolds-inspired tones made from the finest flax. Linen is cosy, breathable, hypoallergenic, antimicrobial, warm in winter and cool in summer, and it lasts well, becoming softer with time.

Linen naturally inhibits bacterial growth and is fully hypoallergenic, making it suitable for those prone to allergies and for everyone else, as hypoallergenic and antimicrobial bed linen reduces the stress on the body as we sleep. 

Linen is a very strong fabric and when cared for will last a long time. It is one of the rare fabrics which becomes softer over time. In times gone past, people would leave their linen fabrics in their wills - a recognition of its high quality and its durability.

Fabric entrepreneur Sonal Keay predicts that luxury linen and ‘well-bedding’ will be the next big thing, so she launched This Is Linen using the finest and most sustainably produced linen. She says:

“Lockdown has focussed our attention on the home and filling it with the best quality fabrics, which provide physical and sensory benefits – I like to call it ‘well-bedding’. Consumers want the best, natural and sustainable fabrics and are looking for the ultimate comfort in their bedding. Linen ticks all these boxes and looks gorgeous too.”