Birds Eye is celebrating its ongoing commitment to sustainable fish sourcing with the launch of a new campaign, Follow the Fish, which encourages Brits to discover where the fish they eat has come from.
As part of the new campaign, the brand is giving readers the chance to win an exciting prize bundle worth £250.
Two winners will receive a limited edition Ocean Explorer plate, a two month’s supply of delicious Birds Eye Fish Fingers, plus a £200 voucher to spend on a seaside break for two.
The Ocean Explorer plate is a vibrant portrait of Captain Birds Eye’s sustainable world, created by children’s illustrator Gareth Lucas and features Cod, Haddock, Pollock, and other marine life.
Families can also find out more about sustainable fishing through the Birds Eye fish provenance tool – an online tracker that follows the journey of their fish from the ocean to plates.
Birds Eye UK is 100% MSC and ASC certified, which makes it the biggest brand in the UK when it comes to sourcing fish sustainably.
The frozen food giant is offering another chance to win an Ocean Explorer ceramic plate through its exciting and educational on-pack promotion. From Monday 2nd September until Sunday 24th November, customers who purchase a promotional packet of Birds Eye Fish Fingers or Birds Eye Coated Fish, and follow the instructions on-pack, will be in with a chance of winning one of more than 4,000 plates.